Dance/USA is the national service organization for professional dance, serving a broad cross-section of the dance field. Established in 1982, Dance/USA champions an inclusive and equitable dance field by leading, convening, advocating, and supporting individuals and organizations.

Dance/USA was looking to revamp their website. The original site was very outdated and was no longer conducive to their overall company goals. In addition to a new website design, Dance/USA was looking for a more friendly back-end experience, ADA accessibility compliance, and establishing a more robust way for staff to manage the website on a day-to-day basis.

Client Challenge

  • Dance/USA’s previous website design was outdated.
  • Need to migrate the website from a custom CMS to WordPress and train staff on how to operate the website.
  • The old site was clunky and the back end was a mess to manage pages and posts.
  • Dance/USA wanted more graphical and visual representation of who they are and what they offer in an effort to attract more membership.
  • Company was ready for a complete branding overall, new logo, colors, and image.

The Solution

  • Developed new branding for Dance/USA: logo, fonts, and color scheme.
  • Engineered the most efficient content workflows possible, allowing their staff to easily update their website.
  • Reimagined the site structure.
  • Redeveloped membership and donation path.


  • Dance/USA has a fresh branding identity that better reflects their organization.
  • Members now have easier funnels to find information that reflects their individual membership.
  • Navigation is simpler and more conducive to the overall mission.
  • Site is more stunningly visual and eye-appealing.
  • Site also loads faster.

View Site

Key Features

  • ADA Level AA Compliance
  • Blog
  • Custom Landing Pages
  • GDPR Compliance
  • Integration with Vimeo
  • User Administration

Services Provided

  • SEO
  • Web Design & Development

Technology Stack

  • Bootstrap
  • Elementor
  • WordPress